Tackling the project has now become an adventure.

You need patience, courage and enthusiasm. The project  originates in different ways. Sometimes immediately.

Whilst other times, slowly and in a distressing manner. All depends from the possibility and capability of finding encouraging ideas, difficult and decisive supports  to the architects. The project of a space-showroom is nearly similar to any other project of a space-showroom. However it is unique.

Every element transforms itself when interacting. In certain moments, the project takes life. If everything within it appears plain and attractive, it becomes trivial, idle. If too restrained, it doesn’t breathe anymore and dies. The project stands to the architect as the character of a novel to the author: it constantly exceeds him.

The Boglioli showroom in Via Tiraboschi, Milan is continuously evolving. It can be compared to an unpredictable being. If it’s metamorphosis isn’t understood, or if its needs are accomplished more than necessary, it alters into  a monster. We are constantly researching for the showroom a perfect balance.

A perfection which maybe doesn’t exist. We act convinced that nothing can emerge from this belief. And often act accompanied by doubts.